Brand Activations
BOLD. BRAND. MOMENTS.

Transform Your Brand Vision

Whether it’s a product launch, influencer event, or pop-up, Illuminarium turns your vision into a dynamic 360° environment designed to captivate and connect with your audience.

  • Compelling storytelling that captures attention and sparks engagement.
  • Flexible spaces tailored to showcase your identity.
  • Shareable moments that create meaningful connections.

Where Brands Come Alive

Dynamic Logo Projections

Put your brand in the spotlight with high-impact logo projections and integrated visuals that make a statement from the moment guests arrive.

Transformative Room Wraps

Surround guests with a fully customized 360° setting where walls, floors, and sound work together to create a powerful, multisensory experience.

Brands We've Worked With

Brand Case Studies

See how brands have transformed Illuminarium into unforgettable experiences, then imagine what yours could do.

FANTASTIC 4 LAUNCH

Illuminarium transformed into the Marvel universe for the Fantastic Four movie launch, combining projection mapping, physical sets, and live entertainment to deliver an unforgettable fan experience.

  • 360° environments brought iconic scenes to life
  • Themed installations and hero-inspired props
  • Live character appearances and cosplays
  • Interactive touchpoints and photo ops

Tourism EVENT

As one of the first immersive tourism event hosted at Illuminarium, this showcase transported guests to the vibrant streets of Costa Rica through a blend of physical and digital storytelling.


  • 360° projection mapping recreated Costa Rica landscapes and architecture.
  • Physical installations included food tastings, cultural paintings, and artisan-style market stalls.
  • Interactive touch-points brought the Costa Rica experience to life throughout the space.

Influencer Event

Tim Hortons transformed Illuminarium into a festive winter escape to celebrate the return of Smile Cookies with an exclusive influencer event filled with immersive brand storytelling.


  • Full-room projection mapping created a warm, winter-themed atmosphere.
  • Instagram-worthy environments encouraged high-impact social content.
  • 360° visuals elevated product and merchandise displays.
  • Prime Distillery District location enhanced guest experience and visibility.

FASHION WEEK RUNWAY SHOW AT ILLUMINARIUM

Intel launched a week-long interactive gallery showcasing AI-powered installations by emerging media artists, blending technology and creativity within Illuminarium’s immersive environment.

  • Room-wide projection mapping enhanced each artist’s evolving digital installation.
  • Interactive technology allowed guests to influence and engage with the art.
  • Built-in AV infrastructure supported live demos and daily artist talks.
  • Flexible layout supported audio, visual, and sculptural exhibits.

BRAND Testimonials

It was an incredible experience that exceeded my expectations. The Illuminarium staff were hospitable, friendly, and amazing to work with.
Deloitte
"We had extremely short turnaround times and the team was able to pull off a lot of work in a very short amount of time. Team is incredibly easy to work with and very accommodating. Would love to partner again!"
Quake Marketing Group
HUGE shout out to the planning and on-site tech team. They were all absolutely amazing!! The team was so helpful, knowledgeable and accommodating to every request. Love the Venue would absolutely work with them again!
Simon Pure Agency