SMS Terms & Conditions

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Effective Date: 5/1/2026

These SMS Terms & Conditions ("Terms") govern your participation in our text messaging program. By opting in to receive SMS messages from Illuminarium Experiences LLC (“Company”, “we”, “us”, or “our”), and its subsidiaries, including Illuminarium Atlanta LLC, Illuminarium Las Vegas, LLC, and Illuminarium Toronto LLC (herein collectively referred to as "Illuminarium Experiences"), you agree to these Terms. Please read these Terms carefully before subscribing to our messaging services.

1. Program Description

Illuminarium Experiences offers an SMS messaging program to provide customers with important updates, notifications, promotional offers, appointment reminders, customer service communications, and other relevant information.

By subscribing to our SMS program, you may receive messages related to:

  • Company news, announcements, and updates.
  • Promotional offers, discounts, and special deals.
  • Appointment confirmations and reminders.
  • Service notifications and customer support.
  • Other information relevant to your relationship with the Company.

The types of messages you receive will depend on the communication preferences and consent you provide when opting in.

2. SMS Consent and Opt-In

By providing your mobile phone number and expressly opting in to receive SMS messages from the Company, you authorize us to send recurring automated and non-automated text messages to the mobile number you provide.

You may opt in through one or more of the following methods:

  • Completing an online form and selecting the SMS consent checkbox.
  • Submitting your mobile number through our website or designated registration page.
  • Texting a designated keyword to our messaging number.
  • Providing express written consent through an authorized registration or customer interaction process.

Consent to receive SMS messages is not a condition of purchasing any goods or services from us.

Consent must be voluntarily provided and will not be assumed through a pre-checked checkbox or other implied action.

By opting in, you confirm that:

  • You are the authorized user of the mobile phone number provided or have permission from the account holder to enroll it.
  • You are at least 18 years old or have the required legal authorization to participate.
  • You understand that message and data rates may apply.
  • You agree to receive SMS communications as described in these Terms.
  • You have reviewed our Privacy Policy.

3. Message Frequency and Carrier Charges

Message frequency varies depending on your interactions with the Company, your selected preferences, and the type of communications you have agreed to receive.

You may receive recurring messages, including promotional and informational communications, as applicable to your consent.

Message and data rates may apply. Your mobile carrier may charge you for incoming and outgoing text messages and data usage according to your wireless plan.

Illuminarium Experiences is not responsible for any charges imposed by your wireless carrier.

4. Opt-Out Instructions

You can opt out of receiving SMS messages from us at any time.

To stop receiving messages, reply with any of the following keywords:

STOP or UNSUBSCRIBE.

After submitting an opt-out request, you will receive a final confirmation message acknowledging that you have been unsubscribed.

Following confirmation, you will no longer receive SMS messages from the applicable messaging program unless you subsequently provide new express consent to re-enroll.

Please note that opting out of promotional messages may not prevent communications that are independently authorized or required for other purposes, where permitted by applicable law.

5. Opting Back In (Rejoining)

If you previously opted out of receiving SMS messages from the Company, you may choose to re-enroll at any time.

To rejoin, you may:

  • Complete the SMS registration form on our website.
  • Submit a form on our information kiosks in our Lobby.
  • Text the designated enrollment keyword to our messaging number, if available.

By re-enrolling, you provide new express consent to receive SMS communications from Illuminarium Experiences and agree to the then-current SMS Terms & Conditions.

Upon successful re-enrollment, you may once again receive the messages associated with the program for which you have provided consent.

Re-enrollment is entirely voluntary, and you may opt out again at any time by replying STOP or UNSUBSCRIBE.

6. Help and Customer Support

If you need assistance with our SMS messaging program, you can receive help by replying:

HELP

You may also contact our customer support team directly:

  • Company: Illuminarium Experiences
  • Email: info@illuminarium.com
  • Website: www.illuminarium.com

We will make reasonable efforts to respond to support requests in a timely manner.

7. Privacy and Personal Information

Your privacy is important to us.

Any personal information collected through our SMS messaging program, including your mobile phone number and messaging preferences, will be handled in accordance with our Privacy Policy.

We do not sell, rent, or share your mobile phone number or SMS opt-in consent information with third parties or affiliates for their own marketing or promotional purposes.

Mobile information may be shared with service providers and vendors who assist us in delivering SMS communications and operating our messaging services. These providers are authorized to use the information only as necessary to perform services on our behalf.

SMS opt-in consent and mobile phone numbers will not be shared with third parties or affiliates for their own marketing or promotional purposes.

For additional information about how we collect, use, and protect your information, please review our Privacy Policy: www.illuminarium.com/pages/privacy-policy

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8. Supported Carriers and Message Delivery

Our SMS messaging program is supported by participating wireless carriers. However, not all mobile carriers or devices may support our messaging services.

Message delivery is subject to effective transmission by your wireless carrier and network availability.

Illuminarium Experiences and participating wireless carriers are not responsible for delayed, undelivered, or misdirected messages caused by network issues, carrier limitations, technical failures, or circumstances beyond their reasonable control.

9. Prohibited Content and Acceptable Use

Illuminarium Experiences is committed to responsible and lawful SMS communications.

Our messaging program will not be used to distribute content that is illegal, misleading, fraudulent, deceptive, threatening, or otherwise prohibited by applicable laws, regulations, or industry standards.

We reserve the right to suspend or terminate participation in our messaging program if we reasonably believe that a user has violated these Terms or applicable laws.

10. Compliance with Industry Standards

Illuminarium Experiences is committed to maintaining SMS messaging practices that comply with applicable telecommunications laws, regulations, and industry guidelines.

Our messaging program is intended to comply with applicable requirements, including:

  • Telephone Consumer Protection Act (TCPA), where applicable.
  • Federal Communications Commission (FCC) regulations.
  • CTIA messaging principles and best practices.
  • Applicable A2P 10DLC messaging requirements.
  • Other relevant federal, state, and local laws and regulations.

Users agree not to misuse our messaging services or engage in activities that violate applicable laws or industry standards.

We reserve the right to modify, suspend, or discontinue messaging services when necessary to maintain compliance or protect our customers and business operations.

11. Disclaimer of Warranties and Limitation of Liability

Our SMS messaging service is provided on an "AS IS" and "AS AVAILABLE" basis, to the fullest extent permitted by applicable law.

We do not guarantee that SMS messages will always be delivered successfully, received immediately, or available without interruption.

We are not responsible for delays, interruptions, or failures caused by wireless carriers, network outages, technical issues, device incompatibility, or other circumstances outside our reasonable control.

To the fullest extent permitted by law, Illuminarium Experiences disclaims liability for damages arising from delays, failures, interruptions, or errors in SMS message delivery.

Nothing in these Terms is intended to exclude or limit any rights or remedies that cannot legally be excluded or limited under applicable law.

12. Third-Party Services

Our SMS messaging program may rely on third-party telecommunications providers, wireless carriers, and messaging platforms to deliver communications.

We are not responsible for the independent services, policies, or practices of these third-party providers.

Your use of third-party services may also be subject to their respective terms, conditions, and privacy policies.

13. Changes to These Terms

[Company Name] reserves the right to update, modify, or revise these SMS Terms & Conditions at any time.

Any changes will become effective upon publication on our website unless otherwise stated.

We encourage you to review these Terms periodically to remain informed about our messaging practices and policies.

Continued participation in our SMS messaging program following an update constitutes acceptance of the revised Terms, to the extent permitted by applicable law.

14. Legal Compliance

By participating in our SMS messaging program, you agree to comply with all applicable federal, state, and local laws and regulations governing telecommunications, consumer protection, privacy, and electronic communications.

You agree not to use our messaging services for any unlawful, fraudulent, or prohibited purpose.

Illuminarium Experiences reserves the right to investigate suspected violations and take appropriate action, including suspending or terminating access to our messaging program.

15. Contact Information

If you have questions about these SMS Terms & Conditions or our messaging program, please contact us:

[Company Name]

Website: www.illuminarium.com

Email: info@illuminarium.com

By opting in to receive SMS messages from Illuminarium Experiences and its subsidiaries, you acknowledge that you have read and understood these SMS Terms & Conditions and voluntarily agree to receive text messages in accordance with the consent you have provided.

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